Ident for Plunge Productions

Plunge Productions are prop-makers and "providers of creative and design services". A recent project of theirs involved building a life size sculpture of Benedict Cumberbatch. Their website www.plungeproductions.com will tell you more of their incredible projects).  

The brief for this ident was to create a short animation to head video content that they wanted to put online. The ident of course needed to show their elements of the design and production process they considered crucial to their business. Drawing, computer aided design, and the actual construction of the final designed project. Early on in discussions with Plunge the idea of using a scaffolding set-up to emphasize the physical making process of their work told hold of our imaginations.....