Fitfolk Startup

I have been working for some months now with Lindsay Wilson from fitfolk.com as designer and animator. We have completed one animation series of 7 short information-based films which are available to those who visit his website www.fitfolk.com as a free-bee (Although you will need to give your email address to get access to them). We are now half-way through a second series of 8 films that will be behind the paywall for his product. His product describes an efficient and easy-to-implement way to lose weight (supported by scientific research), while giving tutorials and support to individuals in a 10 week program.

Each of the films has a very specific structure and design. Ident followed by him talking, then 2d animation with voiceover of the specific idea covered - ie 'How to maintain a caloric deficit', then conclusion face-time, and closing ident. It's a rigid formula and allowed fairly quick completion of the series in just 16 days. The storyboards and animatics were very quick as the script was provided very early making it straightforward to tie in the animation with the ideas as they were spoken about. Feedback from the client was regular quick and succinct and this allowed the real time consuming animation work to progress very quickly. 

Following this work, I was commissioned to create a series of images illustrating the titles of pages in the fitfolk blog. A couple of examples are included here. This is the first time I have used vectors to create imagery, and won't be the last. I was given a lot of creative freedom to develop a style (within the colour scheme, and relating to the animation style) for these images as it is planned to have one up with each new weekly blog over the next 12 months.