CHIC-TEAK - SOURCES OF INSPIRATION
OTHER EXAMPLES OF PARALLAX PHOTO ANIMATION
PREVIOUS POSSIBLE SOURCES OF INSPIRATION (already seen)
As the video states, uses only photographs to give a 3d effect through parralax. Requires high quality images only. Beautiful effect. Suits a series of very short 3-5second shots.
Personally I would add some additional features used such as particle systems etc.
This is the first idea which came to mind for this project. With the requirement to "extol the virtues of teak" this seems highly suitable in style. As a few key photos shot scenes, can say everything needed in a short amount of time, from the origins of the wood in Indonesia to the placement in peoples houses and gardens - lasting many years. (do you have images of one piece of furniture in the same place, taken from the same angle, in different seasons? )
NEW PRODUCT INTRODUCTION:PARALLAX SLIDESHOWS
Technically well done.
If we subtract the 10 secs on each end of titles / credits they have used only 4 photos in 40 seconds. 10 secs on each shot. Very little movement but convincing and compelling. Feels like we are in 3d space.
Worth noting the music also - to me this is ok - perhaps a bit dramatic for the subject, but not offensive.
PARALLAX EFFECT FURNITURE AD
5 photos animated in total. However altogether the quality of parallax here is not strong or convincing.
Shot 2: Interesting effect having the chairs floating. To me this looks like they used the idea because shadows were causing them problems using parralax. Floating solves that. This is possibly the animated image of the lot.
shot 3 you can see very poor work (using photoshop) on the bricks behind the flowers.
The quality or lack of in the photo's (lighting, colour, composition) starts the idea off poorly.
Simple. effective. The music is crucial. 4 seconds for each shot - each shot has very clear backgrounds.
Not product related but again gives us a sense of how the effect can not quite hit the mark if the animator isn't careful. Shows too much movement in places, and unconvincing use of particles.
(FREDDY - KALEIDOSCOPE) Although this film remains firmly within the effect of the screen split into triangles, I envisage in the context of chic-teak there being greater scope to come in and out of this. Ie flipping from straight shots to divided by six, to divided by many and back again, depending on the kind of information being communicated at that time in the film.
It really could suit using still imagery. Especially where that imagery is of conventionally instantly recognisable things such as chairs and tables. Playing visually with the architectural qualities of the objects could provide a great visually memorable film.
It could also work in conjunction with Parralax technique.
(SYMMETRICISE...) Similar effect, although not using real photos / footage. The technique and snappy animation style though could be applied to wood planks boards etc making furniture. It would involve 3D modelling, and require good texture photos of teak.
INFOGRAPHIC STYLE PROMO
This video content has no relevance - however the style is very popular at the moment and something I have significant experience of. It is a slick way of conveying plenty of info.
It is more time consuming as an animation process.
However if the chic-teak film is to describe the journey of the wood from origins to product, this could work quite well.
OTHER FILMS OF INTEREST
1. PORTER DES CHOSES - first 10 seconds.- chair character...
Why is this here? Could be an eye catcher, obviously would need to avoid plagiarising, but the idea of chairs as aggregating I can do using dynamic systems within the software I use. - Dynamic furniture with a character is more difficult. This would be significantly more pricey since it would involve significant research as well as application.
It's a gimmick ultimately. And a more pricey one at that.
2. 50 MANGA CHAIRS - playfully transforming design in chair format.
Why is this here? Playing with design, can be imaginative eye-candy. Perhaps gives a sense of a forward looking dynamic company.
Idea. Teak trees in indonesian location being sliced up, treated, cured, then form all sorts of beautiful varieties of furniture. - or just chair. Could involve 3d modelling an animation. Or it could be done using 2D also, with a more motion graphic effect.
3. COMMERCIAL FURNITURE ANIMATION
This is 3D animation. Would involve modelling of all the furniture involved. Again more pricey, but not as much as PORTER DES CHOSE. All the elements involved are very much straight forward from a software perspective.
Abstracted use of textures and light. In the context of chic-teak it would need to be slower and smoother, obviously using some of the textures from the photographed furniture.
WAVES OF GRAIN
Of passing interest. Could stir some ideas... Especially in terms of seeing the process from harvesting the timber to presenting final products.
If of use, likely to involve further photography to get the right image sequences.
WHAT NOT TO DO!? BATHMARINE.COM
The video says uploaded three weeks ago. But it looks like 3 decades ago. Its a shocker and by including here, we can safely say this doesn't set a low bar, as it is on some other quality scale altogether.
Why? Poor format (old tv rectangle). Way too long at over 3 minutes. Bad photo compositions, poorly focussed. Furniture clearly superimposed on other photos in places. Music too much. No other information presented. Title too long. The list goes on....